Women’s Glam Daily
“POEM’s Spring Summer 2018 Collection took down the mistaken values and evoked the new gracious taste once again.”
Chavanon noticed that POEM seemed to be perceived as an inaccessible luxury. Only a desire was sparked among women. POEM’s wear became just an inspiration, not an essential item to possess. Hence, Chavanon created a space for daily glam. Once a woman falls for a dress and finds an occasion to wear it, thet’s the accomplishment moment of POEM.
The idea behind this collection is the resurrection of the 50s classic hourglass silhouette, reinterpreting the style not as a special garment preserved only for special occasions, but instead, an every-day glam that could we worn daily.